Privacy Policy

This Privacy Policy describes how RileyOutlet (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, use our services, or make a purchase from www.rileyoutlet.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we may collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies such as:

  • Cookies – data files placed on your device or computer that often include an anonymous unique identifier.
  • Log files – track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card details or other payment methods), email address, and phone number. We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to fulfill orders placed through the Site (including processing your payment, arranging for shipping, and providing invoices and/or order confirmations). We may also use Order Information to:

  • Communicate with you
  • Screen orders for potential risk or fraud
  • Provide information or advertising relating to our products or services when consistent with the preferences you have shared with us

We use Device Information to help screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

Advertising & Marketing (Including Meta/Facebook)

We may share limited information with advertising platforms (such as Meta/Facebook) to help deliver relevant advertisements and improve our customer experience. This may include information collected through cookies, pixels, or similar technologies used on our Site.

Sharing Your Personal Information

We share your Personal Information with third parties to help us operate our Site and provide services to you, as described above. For example:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Behavioral Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about targeted advertising, you can visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

You can also opt out of some services by visiting the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.

SMS Marketing

If you opt in to receive text messages from us, we may send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews.

Opt-in data and consent for text messaging will not be shared with third parties except for messaging partners that help us operate our text messaging program.

Our Site may use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information may be used to determine when to send cart reminder messages via SMS.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent
  • The performance of the contract between you and the Site
  • Compliance with our legal obligations
  • To protect your vital interests
  • To perform a task carried out in the public interest
  • For our legitimate interests, which do not override your fundamental rights and freedoms

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your Rights” section below.

Automated Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making may include:

  • Temporary denylist of IP addresses associated with repeated failed transactions (typically persists for a small number of hours)
  • Temporary denylist of credit cards associated with denylisted IP addresses (typically persists for a small number of days)

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the contact information below.

Your Personal Information may be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR guidance: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the “Right to Know”), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the email address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). Cookies also provide information on how people use the website.

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can often modify your browser settings to decline cookies. Please note that removing or blocking cookies can negatively impact your experience and parts of our Site may no longer be fully accessible.

For more information about cookies and how to manage them, visit: https://www.allaboutcookies.org/.

Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Do Not Track

Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: support@rileyoutlet.com.

RileyOutlet
Support@rileyoutlet.com